Holidays are the perfect time for everyone to go on a shopping spree. With a happy occasion approaching, everyone reshuffles their wardrobes, accessories, home décor, etc. The holiday season is the best time to attract more customers and gain more engagement. Shoppers eagerly wait for the holiday season to buy all they want at huge discounts. A good eCommerce pr agency can help you to level up your marketing game.
Five ideas for holiday marketing to increase your e-commerce sales
- Personalize your website
The single most significant factor to attract more customers this holiday season is to make your website more personalized. Customers love it when their needs are understood. Therefore, understand their needs and prepare offers that match them. Create eye-catching and relatable landing pages for your website and give out irresistible offers to your visitors. Use an analytics tool to understand what your customer is interested in and prepare accordingly.
- Improve your website navigation
Customers love when your website is easy to access. They hate continuous pop-ups, redirection of pages, and complex buying procedures. You increase the chances of your first-time visitors converting to loyal customers if you improve your website’s navigation and help your customers find the products they are looking for. You can do this by making a new holiday category tab and using clickable banners and imagery to guide them towards different campaigns, discounts, combos, and offers set up expressly for the holiday season. Hiring an eCommerce pr agency in Delhi can help you boost your business this holiday.
- Partner with influencers
Influencers are a powerful tool in building more clients for your e-commerce business. The charges for influencer marketing are less than that of social advertising. Influencers can easily convince their followers to purchase from your e-commerce. It also builds brand image and has a positive impact on your overall sales. But it is important to choose the right influencer for your brand. Someone who genuinely understands and appreciates your brand and is interactive with its audience can endorse your e-commerce well.
- Give out bundle offers.
People always want the best value for their money. Therefore, another way to boost sales this holiday season is to create bundle offers. Make a combination of two or three products and sell that as a package at a discounted rate. The best way to make a package is by putting complementary products with the core product.
- Create a sense of urgency
Use gripping phrases like “deal of the day” “deal of the hour” to create a sense of urgency. These will help remind your customers about the special offers and make them grab them before the sale ends. You can get help from an eCommerce pr agency to set up a holiday season website for you.
Conclusion
Holiday seasons are the best time to increase your sales as everybody shops for something new at that time. You can use the tricks and methods given above or hire an eCommerce pr agency in Delhi to boost your eCommerce business by achieving a greater percentage of sales. Always remember, a happy customer is a loyal customer.